10 Easy Tips...
for creating great custom packaging

  1. Decide exactly how you want your brand to be portrayed
  • Do you want to look sleek and modern?
    Do you want to look environmentally responsible and "Green"?
    Do you want to portray old-world charm?
Write down, in detail, exactly the aura you want your brand to present.



  1. Decide how much you are willing to invest in packaging
  • Custom packaging can cost anywhere from 25 cents to 25 dollars per box.
    While most packaging we sell costs well under $2 per box, exotic materials and intricate designs can add costs quickly
Knowing a price range will allow us to suggest appropriate material and structure options.



  1. Decide how many box sizes you need
  • Some product groups, such as jewelry, normally require multiple box sizes.
    Other product groups, like Wine, can often use one box size with varying inserts to hold different bottles.
As a rule, create as few boxes as possible to achieve your goal.



  1. Decide how prominent you would like your branding
  • Do you want a subtle embossed logo?
    Do you want every surface of the box printed with your brand?
Sharing your branding vision will help us to suggest proper substrate for your logo.



  1. Decide how many total boxes you will need
  • Many box covering materials are available in small volume but some custom materials have high minimums.
Understanding the total run size will help us recommend the right coverings.



  1. Create a Storyboard for your brand
  • What colors do you want your brand to wear?
    What textures fit your brand's personality?
Some customers have their ad agency create elaborate "lifestyle collages" while other customers only give us vague direction ..."we want it to feel like the forest". We can make both work!



  1. Decide what is most important for your packaging to do
  • Packaging is designed to do two things:
    1- Protect your product
    2- Display your product in the best way possible
Tell us what is most important. Do you want to show off your product from all angles or protect your product even if the box falls off a truck? Or both?



  1. Decide if you want the packaging for long term storage of your product
  • Some packaging is designed to contain the product only until the consumer gets it home. Then the package is discarded.
    Some packaging is designed to store the product for generations.
The better we understand the package's true purpose, the better we can suggest appropriate materials, especially those for long term storage.



  1. Don't think that it can't be done just because you have never seen it!
  • Every week our designers develop new and spectacular ways to evolve the art of brand building . If you have a vision, let us find a way to bring it to reality.


  1. Don't Settle!!
  • Exceptional packaging adds value to your product and goodwill to your brand. NEVER get forced into something you don't want by your packaging company.
    Numaco makes 100% custom packaging designed to exactly match your brand's image. We won't make you compromise. We work to make every single detail perfect!